In pet care, customer relationships are everything. At Goose, we’re all about helping pet care facilities keep loyal customers coming back and making them feel valued every time they do. That’s why we’re thrilled to launch our new membership feature—a solution to boost customer loyalty and make running a membership program easier for both pet care businesses and their customers.
Why We Built the Membership Feature
Facilities everywhere want to reward loyal customers and encourage more frequent visits, but many are struggling with outdated technology. We built the membership feature to make it easy to create meaningful membership benefits for customers so they feel even more connected to your facility and look forward to coming back.
Plus, we wanted the membership feature to work for any facility, whether you have one location or many. With Goose, customers can use their membership benefits across all your locations with a single setup. It’s all about making their experience smooth and seamless.
What Makes the Membership Feature Different with Goose
Goose’s membership feature is about more than discounts—though yes, members do get special pricing! It’s about giving you the freedom to offer a membership that suits your business and your customers’ needs. Whether you want to include daycare, boarding, grooming, or a mix of services, you can easily create customized membership tiers that make sense for your facility.
We also made sure setting up and managing memberships would be simple. Goose handles recurring payments, automatically applies discounts at booking, and keeps everything running smoothly. And, with advanced reporting, you’ll always know how your membership program is performing and how it’s impacting your business.
How We Built the Membership Feature with Our Customers
From day one, our customers played a big role in shaping the membership feature. We listened to their frustrations about existing options, which helped us understand what they needed to make a membership program work for them. We even set up an advisory group with some of our customers to get their feedback on designs and workflows.
This group helped us prioritize the most important features and kept us focused on what would be most helpful for real facilities. For instance, starting with discount-based memberships came directly from their input, making sure we launched with what mattered most.
What’s Coming Next for the Membership Feature
The initial release covers the basics, like percentage or dollar-based discounts, but we’re already working on more! We're developing options for facilities to offer set packages, like a fixed number of daycare days per month, for one price—giving you even more ways to keep customers engaged.
We're also working on adding a pause feature so memberships can be put on hold when needed, and we're enhancing our reporting capabilities. With these updates, you'll be able to compare how members and non-members use your services, helping you fine-tune your offerings and keep your customers coming back.
At Goose, we’re always looking for ways to make running your business easier and more rewarding. The membership feature is our latest step in helping pet care facilities build stronger bonds with their customers and stand out in a competitive market. We’re excited to keep improving this feature with more options and flexibility—and we can’t wait to see how you use it to grow your business!
Check out our new membership feature here: https://goose.pet/membership and stay tuned for more updates as we continue to build on this feature and make it even better.
Chief Product Officer
Irem Metin
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