Greenlin

Doug and Steph always had a deep connection to their Londonderry Township roots, so when the opportunity arose to purchase and revive a local farm that had once been a beloved part of their community, they embraced it wholeheartedly. Over the next two decades, they transformed the property into Greenlin, an idyllic retreat where pets could enjoy the beauty of nature and the joy of farm life. Their dedication to creating a welcoming, community-focused environment turned Greenlin into a cherished destination for pet care across Central Pennsylvania.

The next chapter of Greenlin's story unfolded when their daughter, Jenn, and her husband, Sean, joined the family business. Jenn, who had grown up with the farm, found her passion for pets far more fulfilling than her previous career in accounting. Sean, after a rewarding stint in healthcare, shared this passion and was eager to contribute to the family’s mission. Together, they’ve continued to build Greenlin into a trusted name in pet care, focused on elevating the standard of enrichment, education, and safety for pets across the region.

As Greenlin thrived, the business faced new challenges—they had grown to six locations and stretched their existing software to its limits.Their legacy system, which had once sufficed, struggled to keep up with their growth, causing frequent technical issues and inefficiencies. Sean, with his background in healthcare operations, recognized the need for a modern solution that could enhance both customer experience and operational efficiency. This search led them to Goose, a next-generation operating system specifically designed for pet care businesses.

Doug, Steph, Sean and Jenn

There was just one issue: while Goose had a lot of compelling features, it initially didn’t have all the same features that their legacy system had. Sean couldn’t make the switch just yet, so he and his team meticulously evaluated their needs and created a list of 20-25 must-have features. Goose carefully listened and provided a timeline for building those features. Sean was skeptical, this wasn’t the first time he had heard promises from a software provider. He wrote down the dates Goose provided and continued to review other options. In the meanwhile, Goose set up a regular meeting with Sean to review their software releases. Said Sean, “to our surprise Goose was hitting every deadline exactly as they said they would be - eventually we got to a point where they delivered on their promises, and we had everything we needed to transition.”

A lot of companies say they'll make changes or have new features available, Goose is actually executing and there's nothing better than working with a team that can execute.

The decision to switch wasn't taken lightly, but transitioning to Goose marked a pivotal moment for Greenlin. Unlike their old system, Goose was intuitive and reliable, making staff training seamless and reducing the technical headaches that had plagued their old software. Sean recalls the immediate improvement: "It was like night and day compared to our old system. Our team noticed the speed and reliability improvements right away.”

One of the most transformative changes was the introduction of online booking. Previously, customers had to rely on web forms, which often led to delays in confirmation. With Goose, bookings became instantaneous, enhancing the customer experience and freeing up valuable staff time. "It's definitely made things more efficient," Sean notes. "Customers can book directly and get immediate confirmation.”

The new system also opened up opportunities for revenue growth. Goose's flexible platform allowed Greenlin to easily test and implement new service packages. "We added an elite package that has a farm-fresh egg picnic breakfast every morning for dogs," Sean shares. While it's a niche offering, it exemplifies Greenlin's commitment to personalized care and their ability to cater to diverse customer preferences.

The integrated communication tools in Goose further enhanced Greenlin's operations. The texting feature, for instance, became a powerful tool for upselling services. Sean explains, "If a dog doesn't have a bath scheduled for their pickup date, we send a message through the texting feature, and a decent number of clients will sign up for a bath.

Greenlin opens 5th location in Hershey Facility

The impact on Greenlin's operations has been profound. The reliability of Goose's system has drastically reduced downtime and technical issues.
"I used to get texts at least once a week about our other software running slowly or not functioning," Sean recalls.

Financial reporting, a critical aspect of managing multiple locations, has also seen significant improvement. "The reporting in Goose... I trust it. It makes more sense when you're looking at it," Sean notes. This improved data reliability has enabled better decision-making across the business. With Goose as their technology partner, Greenlin Pet Resorts is well-equipped to continue raising the standard of pet care throughout Central Pennsylvania. Their commitment to personalized pet care, supported by Goose's advanced technology, ensures that they will provide the best in enrichment, activities, education, and safety for years to come.

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